Some kids have lemonade stands. I rescued flowers.
As a kid in upstate New York, I grew up around fresh flowers grown by my mom in our backyard greenhouse. In the summer, freshly cut flowers from the garden filled our house. We spent the winter planting seeds, watching them grow into plants. We spent the spring planting those in the ground outside.
When we had too many to plant without digging up the neighboring yards, I set up a stand in our front yard and sold freshly cut blooms. Once the end of the season came and the local hardware store was discounting its remaining packs of flowers, my mom would always “rescue” some to plant and bloom before the first frost of the fall hit. It’s just sad to leave flowers sitting on a shelf to eventually be discarded, she would tell me.
SUSTAINABILITY: We source flowers from North American farms with the highest environmental standards.
SIMPLICITY: We let the natural beauty of the flowers speak for themselves, because flowers don’t need to be engineered to perfection; they’re perfect already.
COMMUNITY: We’re working to build a network of local and regional farms who share our vision.
Stop & Smell The Roses
Paper Bag Buzz
Washington Business Journal: Flower pop-up coming to CityCenterDC uses ‘rescued’ blooms